Welcome to the
Sri Lanka Tourism
Alliance
Building a Resilient and Sustainable Tourism Industry for All

Driving Sri Lanka’s Tourism Growth

A Private Sector Initiative

The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.

To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.

Key Alliance Projects

Responsible Tourism Love Sri Lanka Jobs Portal Key Alliance Projects View All

Join the Alliance
and Shape the Future of Tourism

3000+ Members
50+ Learning Opportunities
10+ Exclusive Membership Benefits

Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.

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What’s New?

News and Updates

Vogue Features Sri Lanka’s South Coast as This Winter’s Hottest Destination
10th January, 2025 Vogue Features Sri Lanka’s South Coast as This Winter’s Hottest Destination

Sri Lanka’s South coast takes center stage in the latest edition of Vogue

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The Standard UK ranks Sri Lanka a Top Destination for Solo Travel in 2025
9th January, 2025 The Standard UK ranks Sri Lanka a Top Destination for Solo Travel in 2025

In a recent feature by The Standard UK, seasoned solo traveler Lydia Swinscoe unveils her top picks for the best destinations to explore solo in 2025.

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Business Insider names Sri Lanka a Top ‘Under-the-Radar’ Destination for 2025
6th January, 2025 Business Insider names Sri Lanka a Top ‘Under-the-Radar’ Destination for 2025

Sri Lanka’s breathtaking beaches and lush rainforests have caught the attention of adventurers and leisure travelers alike.
From surfing along the golden coastline to hiking through the Pekoe Trail, the country provides numerous activities for nature enthusiasts.

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Strategies for Sustained Tourism Growth: A Call for Action and Reform
18th December, 2024 Strategies for Sustained Tourism Growth: A Call for Action and Reform

Insights from Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, on Face To Face by Newsfirst In a recent interview on Face To Face on TV1 by Newsfirst, Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, laid out a compelling vision for addressing the challenges facing Sri Lanka’s tourism industry. Highlighting the need […]

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Market Statistics

Market Statistics

Data & Insights

Stay up to date with our tourism and hospitality industry reports.

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Skills Centre

Skills Centre

Learn About Opportunities in the Tourism Industry

Level-Up Your Career
Take the Next Step

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