The Sri Lanka Tourism Alliance is a coming together of stakeholders who have a passion to sustainably develop the tourism industry in Sri Lanka. In addition to its core functions of innovation, sustainability and collaboration, the Alliance is also focused on training and development initiatives, promoting industry employment opportunities and introducing data for better tourism development and promotion.
To date, the Alliance has created 6 projects and 17 actions to drive and deliver benefits that have a countrywide impact.
Become a member of the Sri Lanka Tourism Alliance and grow your tourism business in a sustainable way. The Alliance welcomes individuals or organisations based in Sri Lanka or overseas, including private and public sector businesses or associations connected to Sri Lanka Tourism.
Sri Lanka’s South coast takes center stage in the latest edition of Vogue
Read MoreIn a recent feature by The Standard UK, seasoned solo traveler Lydia Swinscoe unveils her top picks for the best destinations to explore solo in 2025.
Read MoreSri Lanka’s breathtaking beaches and lush rainforests have caught the attention of adventurers and leisure travelers alike.
From surfing along the golden coastline to hiking through the Pekoe Trail, the country provides numerous activities for nature enthusiasts.
Insights from Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, on Face To Face by Newsfirst In a recent interview on Face To Face on TV1 by Newsfirst, Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, laid out a compelling vision for addressing the challenges facing Sri Lanka’s tourism industry. Highlighting the need […]
Read MoreStay up to date with our tourism and hospitality industry reports.
See All ReportsDestination marketing mini campaign that started in October has reported strong results in communicating the ground situation in Sri Lanka.
DownloadComparing and understanding the demand for Sri Lanka, for hotel brands and experience types.
Read MoreExplore the linkages and synergies between food, tourism and the creative industries
DownloadWellness tourism and its capacity for development in Sri Lanka
DownloadStatistical review of available data and a possible online marketing roadmap
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