About Us
The Sri Lanka Tourism Alliance was founded in 2019 by a group of private sector leaders that came together to launch Love Sri Lanka, a consumer website to promote travel to Sri Lanka. Since then, the group has rallied the support of over 400 tourism businesses in Sri Lanka and overseas to share a simple, yet profound message that Sri Lanka is Open, Sri Lanka is Safe and Love Sri Lanka.
In September 2019, the Alliance launched a Resilience Action Plan committing to build back the tourism industry stronger than before. In this plan, the Alliance also committed to a clear vision and values, and ensured it can pivot and execute quickly with new and existing plans to support private sector industry partners.
Today, the Alliance has a strong focus on supporting and uniting all Sri Lankan Tourism related industries. The projects and activities being carried out can be viewed here. Above all, the Alliance continues to be an example of the immensity of things that can be achieved when people come together.
