Sri Lankan Communities at the Heart of Tourism
Community based tourism is emerging to be a transformative model that directly benefits local communities
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Building Sri Lanka’s Global Identity
The Power of Destination Branding A strong destination brand is more than just a logo or tagline—it is a strategic approach to carving a unique space in the global tourism market. Arosha Perera, Social impact Marketing and Communications specialist explains saying, ‘Branding is a result of competitive positioning that resonates deeply with traveler desires while leveraging the […]
Read MoreChatGPT Enters the Search Engine Race
Challenging Google with Real-Time Links and Enhanced Features, ChatGPT Enters the Search Engine Race
Read MoreOTAs vs. Direct Bookings: How Hotels Can Win the Battle and Boost Profitability
While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.
Redefining Luxury in 2025: A sneak peak into cutting edge travel trends
Virtuoso, a leading global network specializing in luxury and experiential travel, has partnered with Globetrender a travel trend forecasting agency to reveal new luxury travel trends that are bound to take 2025 by storm.
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