Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Insights from Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, on Face To Face by Newsfirst In a recent interview on Face To Face on TV1 by Newsfirst, Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, laid out a compelling vision for addressing the challenges facing Sri Lanka’s tourism industry. Highlighting the need […]
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Community based tourism is emerging to be a transformative model that directly benefits local communities
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The Power of Destination Branding A strong destination brand is more than just a logo or tagline—it is a strategic approach to carving a unique space in the global tourism market. Arosha Perera, Social impact Marketing and Communications specialist explains saying, ‘Branding is a result of competitive positioning that resonates deeply with traveler desires while leveraging the […]
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Sensory Indulgences, renowned for their customized experiences with local experts will ensure an unforgettable exploration of this local gem. This Unesco World Heritage Site is a sought after aspect of experiential travel – encompassing art, architecture, history, food and drink. Read more here
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Challenging Google with Real-Time Links and Enhanced Features, ChatGPT Enters the Search Engine Race
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