News and updates from the Sri Lanka Tourism Alliance.
Sri Lankan elephants are the largest among Asian elephants. They hold significant symbolic cultural, and economic value and are major tourist attractions in Sri Lanka. Unfortunately, Sri Lanka’s elephants have been in the news recently, and it’s not for the right reasons. A train collided with a herd of elephants, killing six in February alone […]
Read More
Sri Lanka’s first long-distance hiking trail: the Pekoe Trail was featured in TIME magazine’s ‘World’s Greatest Places’ list for 2025. The trail was also featured in BBC as a ‘hike for everyone’. The trail, which runs for more than 300km through tea plantations, villages and forests, tells the story of Sri Lanka’s colonial tea history. […]
Read More
Did you know? Less than 10% of tourism employees in Sri Lanka are women. March is Women’s history month and in honour and celebration of this, we would like to shine a spotlight on the state of women’s employment in the tourism industry based on findings from a recent study. About the study In 2024, […]
Read More
Sensory Indulgences, renowned for their customized experiences with local experts will ensure an unforgettable exploration of this local gem. This Unesco World Heritage Site is a sought after aspect of experiential travel – encompassing art, architecture, history, food and drink. Read more here
Read More
While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.
