Opinion Pieces
Explore opinions and thoughts shared by members and industry veterans.
Research and Promotion – the Need of the Hour for Sri Lanka’s Tourism Industry
An interview with Momina Saqib, Country Director for Market Development Facility (MDF) Sri Lanka, regarding what MDF hopes to help Sri Lanka achieve through its involvement and support...
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Tourism and Conservation: Building Profitable Tourism Businesses that Benefit the People and Planet
It’s true that Sri Lanka’s natural assets give it an edge in the global tourism marketplace, but if we are to remain competitive, what are the conservation outcomes...
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Predicting Sustained Tourism Resumption in Sri Lanka
Closed borders and quarantines are the most significant practical obstacles to tourism, but there are other factors at play as well...
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Running Restaurants in the New Normal – Harpo Gooneratne Speaks to the Tourism Alliance
Harpo Gooneratne speaks to the Alliance about the challenges of running...
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How to Go Beyond Discounting to Attract Repeat Local Visitors
Key learnings and top tips to help you devise your own successful marketing and product strategies...
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