Sri Lankan Communities at the Heart of Tourism
Community based tourism is emerging to be a transformative model that directly benefits local communities
Read MoreNews and Updates
Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Opinion Pieces
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Building Sri Lanka’s Global Identity
The Power of Destination Branding A strong destination brand is more than just a logo or tagline—it is a strategic approach to carving a unique space in the global tourism market. Arosha Perera, Social impact Marketing and Communications specialist explains saying, ‘Branding is a result of competitive positioning that resonates deeply with traveler desires while leveraging the […]
Read MoreSensory Indulgences’ Galle Fort Tour makes Forbes list of ‘Top 10 City Tours for Travelers in 2025’
Sensory Indulgences, renowned for their customized experiences with local experts will ensure an unforgettable exploration of this local gem. This Unesco World Heritage Site is a sought after aspect of experiential travel – encompassing art, architecture, history, food and drink. Read more here
Read MoreChatGPT Enters the Search Engine Race
Challenging Google with Real-Time Links and Enhanced Features, ChatGPT Enters the Search Engine Race
Read MoreOTAs vs. Direct Bookings: How Hotels Can Win the Battle and Boost Profitability
While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.
