Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.
Virtuoso, a leading global network specializing in luxury and experiential travel, has partnered with Globetrender a travel trend forecasting agency to reveal new luxury travel trends that are bound to take 2025 by storm.
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Sri Lanka named “Most Desirable Island in the World” by Wanderlust UK
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Jetwing Hotels has gained recognition for its unwavering commitment to decarbonizing operations across its 19 properties island-wide.
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The Times UK ranked Sri Lanka as one of the best safari destinations for travellers looking for a twin-centre escape combining a safari and a beach holiday.
With multiple National Parks to explore, Sri Lankan wildlife will not disappoint!
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