The Standard UK ranks Sri Lanka a Top Destination for Solo Travel in 2025
In a recent feature by The Standard UK, seasoned solo traveler Lydia Swinscoe unveils her top picks for the best destinations to explore solo in 2025.
Read MoreNews and Updates
Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Opinion Pieces
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Business Insider names Sri Lanka a Top ‘Under-the-Radar’ Destination for 2025
Sri Lanka’s breathtaking beaches and lush rainforests have caught the attention of adventurers and leisure travelers alike.
From surfing along the golden coastline to hiking through the Pekoe Trail, the country provides numerous activities for nature enthusiasts.
Strategies for Sustained Tourism Growth: A Call for Action and Reform
Insights from Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, on Face To Face by Newsfirst In a recent interview on Face To Face on TV1 by Newsfirst, Malik Fernando, Chairman of the Sri Lanka Tourism Alliance, laid out a compelling vision for addressing the challenges facing Sri Lanka’s tourism industry. Highlighting the need […]
Read MoreSri Lankan Communities at the Heart of Tourism
Community based tourism is emerging to be a transformative model that directly benefits local communities
Read MoreBuilding Sri Lanka’s Global Identity
The Power of Destination Branding A strong destination brand is more than just a logo or tagline—it is a strategic approach to carving a unique space in the global tourism market. Arosha Perera, Social impact Marketing and Communications specialist explains saying, ‘Branding is a result of competitive positioning that resonates deeply with traveler desires while leveraging the […]
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