News and Updates
Read news, media releases and thought leadership articles from the Alliance, members and the industry. Stay informed with the latest updates on opportunities, issues and events that impact Sri Lanka’s tourism industry.
Sensory Indulgences’ Galle Fort Tour makes Forbes list of ‘Top 10 City Tours for Travelers in 2025’
Sensory Indulgences, renowned for their customized experiences with local experts will ensure an unforgettable exploration of this local gem. This Unesco World Heritage Site is a sought after aspect of experiential travel – encompassing art, architecture, history, food and drink. Read more here
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ChatGPT Enters the Search Engine Race
Challenging Google with Real-Time Links and Enhanced Features, ChatGPT Enters the Search Engine Race
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OTAs vs. Direct Bookings: How Hotels Can Win the Battle and Boost Profitability
While OTAs have played a transformative role in boosting visibility and capturing guests from all corners of the world, they come with substantial fees that can eat into profit margins.
Conversely, direct bookings offer hotels the advantage of full revenue control, deeper customer engagement, and loyalty opportunities.
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Redefining Luxury in 2025: A sneak peak into cutting edge travel trends
Virtuoso, a leading global network specializing in luxury and experiential travel, has partnered with Globetrender a travel trend forecasting agency to reveal new luxury travel trends that are bound to take 2025 by storm.
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Sri Lanka bags Gold – Wanderlust Awards
Sri Lanka named “Most Desirable Island in the World” by Wanderlust UK
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