BBC to collaborate with Sri Lanka Tourism to Conduct Destination Marketing Campaign
Sri Lanka Tourism in its efforts to revive the tourism sector post the COVID-19 pandemic is collaborating with key international organisations and platforms to conduct a destination marketing campaign targeting new markets via social and digital media. BBC has extended its valuable support to Sri Lanka Tourism by entering in to a no cost partnership with Sri Lanka Tourism Promotion Bureau (SLTPB) to carry out an extensive advertising campaign targeting South Asia, Asia Pacific, Middle East, North America and Europe.
