Business Insider names Sri Lanka a Top ‘Under-the-Radar’ Destination for 2025
Sri Lanka has been spotlighted by Business Insider as one of the most underrated destinations to explore in 2025. In their feature, the publication tackled a common challenge: whether you are a frequent traveler or someone who makes just one trip a year, deciding where to go can be quite overwhelming. To help narrow it down, Business Insider turned to travel planners for their expert insights on hidden gems their clients are increasingly asking about.
Among the recommendations, Kimberly Denison, a Virtuoso travel advisor, named Sri Lanka as a rising star for 2025. This recognition highlights the island’s growing reputation for offering diverse experiences in a compact, accessible setting.
Sri Lanka’s breathtaking beaches and lush rainforests have caught the attention of adventurers and leisure travelers alike. From surfing along the golden coastline to hiking through the Pekoe Trail, the country provides numerous activities for nature enthusiasts.
Additionally, the island’s geographical diversity and efficient accessibility make it easy to explore multiple attractions with minimal travel time. Whether transitioning from serene beaches to the misty hill country or visiting ancient cultural landmarks and wildlife-rich national parks, Sri Lanka offers a seamless and immersive travel experience.
Sri Lanka was highlighted alongside Bhutan as one of the favoured Asian destinations for 2025. Both countries offer unique cultural charm and a sense of exploration. However, Sri Lanka stands out for its blend of vibrant traditions, warm hospitality, and opportunities for both relaxation and adventure.
With its inclusion in Business Insider’s list, Sri Lanka is well positioned to welcome more travellers eager to uncover its wonders. Whether it’s enjoying a tranquil sunrise on a southern beach, trekking through lush rainforests, or indulging in flavorful local cuisine, Sri Lanka promises unforgettable experiences for every kind of traveler.
