How to Establish a Winning Brand Position for Sri Lanka During this Global Pandemic – by Ruchi Gunewardene
Given the current outlook of tourism being grim and the government forced to enforce yet another lockdown, Ruchi Gunewardane, Managing Director of Brand Finance Lanka, shared his insights on how Sri Lanka should utilise this time as a springboard to establish a winning brand position globally. He shared his opinion on how it is important to think differently and the need to proactively engage with future travellers and changing the mix and redefining what Sri Lanka has to offer, on taking a strategic approach and differentiation through empathy.
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