Sri Lanka Tourism Promotes Sri Lanka on Nile TV
Sri Lanka Tourism, engaged with viewers globally on social media and virtual platforms to showcase what Sri Lanka has to offer its visitors. Following this initiative, Kimarli Fernando, Chairperson, Sri Lanka Tourism, participated in a destination promotional program on Nile TV International with the help of the Sri Lankan Embassy in Cairo, Egypt, to encourage Mediterranean travellers to engage in “brand” Sri Lanka virtually, so travellers would have a positive experience and to keep Sri Lanka as a destination they must visit when Sri Lanka reopens its doors to its visitors. The initiative of airing a Destination Promotional program on live tv was due to the interest shown towards the virtual program “Go on the Couch Safari” that was streamed live to showcase Sri Lanka’s wildlife.
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