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Hello there!
We are going to get an Introduction To Branding Theory.
Let's learn how we can use it to benefit us!

First, let's take a look at what a brand is.
Keep in mind that a logo or website are only visual representations of a brand.
A brand is the meaning, a story or the personality given to a product or service.
In other words, we can define it as how the brand is felt and associated by people.

Branding defines the activities that brand owners will be using to connect with their target audience to give them a compelling reason to buy and stay loyal.

Now let's look at Brand Strategy.
This helps organise and build an interaction method effectively.

Here's a guideline on building a Brand Strategy.

1. Connect to the right audience
2. Brand unification across every platform
3. Purpose and excitement driven marketing

One of the key elements in Branding is Brand Essence and Personality.
Brand essence is the character or heart and soul of any business.
This provides a guideline for visual representations such as logos, marketing campaigns and taglines.

This is the formula we use to define Brand Essence.
Goals + USP + Values = Brand Essence

Brand Personality connects to the human characteristics, emotions and attributes of a business.

There are 12 personality types that we use to identify behavioural patterns and motivations.

1. Innocent
2. Sage
3. Explorer
4. Outlaw
5. Magician
6. Hero
7. Lover
8. Jester
9. Every person
10. Caregiver
11. Ruler
12. Creator

At the end, we will know how to correctly brand a business to make a good impression on a target audience by creating and adjusting visual representations effectively.

Let's get ready to learn more about branding your business.

Here we go!