e-Distribution is a key part of your e-Tourism Action Plan: the cyclical, iterative process
for tourism management in the digital age.
As already discussed in the e-Tourism course, a distribution channel is a way that your
services get to your customer, and how they pay for it. It can either be a direct
transaction (for example, through your website), or involve third-party resellers.
Once you're using more than one channel " for example, your website plus both
Booking.com and AirBnB " things can
get really complicated really
quickly.
e-Distribution is the catch-all title we use to refer to how you manage these
distribution
channels as well as your inventories and tariffs " how you ensure you're
not
booking the
same room to two different customers through two different bookings channels.