Online review tools
Introduction to e-Reputation
Mapping sites
Assignments

E-Reputation

Google Maps


This lesson will provide an overview of:

  • Basic user functions: search, directions, sharing
  • Updating information
At the end of this lesson, you should be able to:
  • Understand the reach, application and integration of Google Maps on the tourist decision-making journey
  • Understand how to appear correctly on Google Maps
  • Add a place to Google Maps
  • Add photos and correct information about your tourism business


Part of the Google search engine, Google Maps allows you to find places anywhere in the world. You can search by place name, street name, postcode or a place of interest such as a castle or lake.

How to use Google Maps

Use Google Maps on your computer, phone, or tablet to search, explore, and find your way around the world. On your computer, open Google Maps. On your phone or tablet, use the Google Maps appGoogle Maps. Simply type in the search box the name, address or postcode of the place you're looking for. Select the correct option from the dropdown list.

Having found the place on the map, you can also ask Google for directions for either driving, walking, cycling or using public transport. Click Directions. Once you've provided your starting point, Maps will work out the fastest route - denoted in blue. Other routes will be coloured grey.

How to share directions with others

To send someone directions in Google Maps:
  • Open Google Maps.
  • Search for the location and select Directions.
  • When you're ready to share, click the menu next to Your location and select Share.



Get your business on Google Maps

Google Maps is the most extensively used mapping application worldwide and it is vital for the marketing of your business so that you can easily be found. While anyone can add your business - you may already be listed without your knowledge - it's important that you claim your business listing and create a profile with correct and full contact information and enticing photos.

Google Maps is part of Google My Business and the way to claim your business listing is via your Google My Business account. This is also where you should add photos and information about your business. We described this process in more detail in our e-Marketing course.

The following video shows you how to set up your Google My Business account and get onto Google Maps. If you've already had your business verified by Google, skip to 3:15 on the video to see how to update your Google Maps profile.

https://youtu.be/xzd49LhCOYw

Summary

  • Google Maps allows you to find places anywhere in the world. You can search by place name, street name, postcode or a place of interest.
  • Google Maps is part of Google My Business and the way to claim your business listing is via your Google My Business account.