E-Content

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Now it's time to learn about Practical Brand Development. Let's get started

First we are going to focus on Name and Tagline. The right Name plays a crucial part in how a business is found online and its marketing.

Here's few guidelines to keep in mind when naming a travel brand.

1. Distinctive and memorable
2. Easy to pronounce and spell
3. Localised and landmarked
4. Keep it short
5. Balance between and distinctive and simple
6. Avoid existing brand names

Next, we are going to get into what a Tagline is. A tagline or strapline provides information about a brand and is sometimes attached to the brand's name. It's used to further define a brand and give an idea of the nature of products or services.

These are the guidelines followed regarding taglines.

1. Keep it short and simple
2. Focus on what sets the brand apart from others
3. Timelessness
4. Make sure it is able to stand alone, as its own unit
5. Consider the target market's language and style
6. Make it meaningful and memorable

Since we live in a digital age, we need to keep digital elements in mind too. Here's a digital age to do list:

1. Brainstorm a list of at least 15 names
2. Check website URL and social media handle availability
3. Google it to make sure it won't be duplicated
4. Make sure the name fits in a small space such as brochures and business cards
5. Check if it's already trademarked
6. Reserve social media handles

Let's learn about Logos. A Logo is a brand's initial identity.

Here's an introduction on the crucial elements in a logo;

• Colour
• Shape
• Type and fonts

Colour and shape of a logo is a direct connection to a brand's personality. Type and fonts should be unique and memorable, be easily understood across platforms and convey the brand's characteristics.

Another important element is the brand description. This would be a crafted story that describes a business.

Here are the characteristics of successful descriptions;

• Audience focused
• Easy to read
• Meaningful
• Honest

Finally, we move on to Photography and Visual Assets. This helps a business promote or market products and services better and help customers get a clear idea of what they will be purchasing.

What kind of imagery would we need?

• Variety
• High resolution
• Target market focused

Here's a few photography guidelines to follow;

1. Follow the Rule Of Thirds
2. Get the lighting right
3. Shoot into a corner
4. Get closer in and further out
5. Shoot from the hip
6. Set the scene
7. Get out and about
8. Highlight uniqueness
9. Lifestyle focused

Additionally here are some tips when uploading images;

1. Be the first
2. Maintain interest
3. Create a journey
4. Add text

At the end of this, we will be able to use this knowledge to build a brand and know how to use it to reach targeted audiences to provide information on a business's products and services.

Get set, ready, learn!