Hi!
We will go through an introduction to Tourism!Let's get right to it!
Traveling is a leisure activity enjoyed by most people. And travel agencies have made it possible since 1758. That means Tourism has been around for a really long time!
In Tourism there are 5 major components we also call these as 5A's
- Attraction
- Accessibility
- Accommodation
- Amenities
- Activities
These 5 A's help tourists judge a destination and make travel decisions because these components cater to their comforts, interests and purposes of travel.
Apart from the 5 A's there are 5 main characteristics in tourism
- Intangibility
- Perishability
- Seasonality
- Interdependence
- Heterogeneity
Tourism has a direct impact on a country's social, economic and environmental factors.
Just like other businesses, there are negative and positive impacts which are kept in check by the Sri Lankan Tourism Guiding Principles;
- Capture benefits
- Democratization of economic participation
- Conserve and manage assets on a world-class level
- Involve local communities
- Heritage related experiences
- Responsible destination marketing
- Safety and security
Now we know that not all tourists have the same reasons for travel. We need to get to know them so that we can target and attract them to our business.
According to the United Nation , tourism has been categories into three
- Domestic - Residents traveling within a country
- Inbound - Non-residents traveling within a country
- Outbound - Residents from one country traveling internationally
Next, there are several reasons for a tourists to travel but these nine main reasons are widely identified
- Pleasure
- Visiting loved ones
- Business
- MICE (Meetings, Incentives, Conventions and Exhibitions)
- Sports
- Health
- Official
- Educational
Knowing these reasons will help tourist organizations. such as we can help tourists have a better, memorable experience which means everyone is happy at the end of the day its called win win situation .
As we know Sri Lanka has been a popular tourist destination for decades.and why are popular Here's a few reason
- Beaches
- Adventure
- Well-being
- Cultural
- Religious
- Wildlife
It really is all about the experience!
From this learning will help us to understand Tourism better and how we can use it to benefit our organization. This We'll help us along the way!
Let's get together and find out the best route for our business. Here we go!