What on Earth is e-Tourism?
Good question!e-Tourism is...
- The analysis, design, implementation and application of IT and e-commerce solutions in the travel and tourism industry; as well as the analysis of the respective economic processes and market structures and customer relationship management.
- The way tourism organizations conduct their business and, in particular, the way organizations distribute their tourism products in the online marketplace.
- The application of ICTs in the tourism industry , which includes digitisation of all processes and value chain in the tourism, travel, hospitality and catering industries.
Got that? 🤨
No? Don't worry. That's why you're here. We're going to learn together. And together we'll apply the knowledge so that, by the end of this course, you will be able to understand the value of e-tourism and how to apply it to any tourism business.
Right now, the most important things you need to know:
The 'e' in e-tourism stands for 'electronic'. Just as it does in e-book or email.
That 'e' part brings modern solutions for the tourism industry of today and the future.
And tourism is an industry. So this is about business. About earning money and making a living by selling products and services.