With more than 2.25 billion monthly users, Facebook is a powerful
tool to promote your services, increase customer support and boost recognition. Facebook
Business Pages are really easy to set up and maintain, so it's possible for every business
to have one.
Most people are familiar with Facebook's pages for personal use. For business use, personal
profiles aren't used; instead, Facebook provides Business Pages.
Profiles vs Pages
A profile is a place on Facebook where you can share information about yourself, such as your interests, photos, videos, current city and hometown. To see your profile, click or tap your name or profile picture at the top of Facebook.Pages are places on Facebook where businesses, brands, organizations and public figures can connect with their fans or customers. You must have a profile to create a Page or help manage one. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed.
Here's what you'll need to set up your Facebook Page
1. Your business name and description
Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does.2. A profile photo and cover photo
Choose photos that represent your business well. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your shop, products or from a current marketing campaign.Get the image dimensions
3. The action you want people to take
At the top of your Page, you can add a call to action button that directs your Page visitors to do something, such as visit your website or phone your shop.See how this tour agency has created their business page, drawing the viewer in with their beautiful images (note the cover photo collage) and a clear call to action button of 'Contact us'. All contact details are provides, incl map directions, website address and telephone number.
What to do once you've created a Page
Publish new content
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it's live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.Start messaging
Let people send your business private messages to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one to one. Ensure that you respond to these messages as soon as possible.Add special features
To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services or showcasing your products with a shop section.Promote your Page
Once your Page has been set up, invite your customers and contacts to connect with you there to get in touch and keep up to date with what's going on. You can also run ads to find brand-new followers.Keep improving
Click on Insights at the top of your Page to see how people are engaging with your business – you'll see how many people you're reaching with your posts and which content they like best. Seeing how your Page is performing can help you to define a better content strategy.Summary
- You must have a profile on Facebook to create a business page.
- Your business page needs your business name and description, cover and profile photos and the action you want people to take i.e. a call-to-action button.
- Your page is not static like a website but needs to be regularly updated with new posts, images and interacting with users.