E-Marketing

Hello!
Today we are going to learn about the basics of Paid Media! Let's go!

Paid media is when we use PPC also known as Pay Per Click to advertise on platforms such as Google, Facebook and Instagram. This allows us to add a text advertisement on Google search or an image advertisement on Facebook or Instagram by paying a certain amount to reach a potential customer resulting in paid visits to our website or social media page.

Popular forms of PPC:
Search engine ads such as Google Ads Sponsored or boosted posts on Facebook and Instagram.

We can choose a platform that suits our business depending on our business's needs.

Here's how to create Facebook or Instagram ads

1. Select an objective
2. Select and audience
3. Select a platform
4. Set a budget
5. Select an ad format
6. Place the order
7. Measure and adjust the ad

This is how we create a Google ad

1. Create a Google Ad account
2. Select a goal
3. Create ads
4. Select a bid strategy and budget
5. Add extensions
6. Keep engaging

Now let's get on to reporting. The data measured are turned into reports. This information is divided into the following;

• Audience
• Acquisition
• Behaviour
• Conversion

Now we know the basics and we are all set up for this course. Once we are done with it, we'll have the knowledge we need to use these paid media methods to reach our target audience and provide them with information about our business!

Here we go!
Let's get ready to learn!