E-Marketing

Hi, how are you?
Do you know about digital word-of-mouth?
We are about to learn!

Word-of-mouth is a type of earned media, not directly generated by your business, that is incredibly useful for promoting your business.
It is one of the oldest forms of marketing and relies on information passed down from person to person.

As we now live in a digital age, word-of-mouth has moved onto social media platforms resulting in digital word-of-mouth.

Humans trust the recommendations they receive from loved ones when it comes to purchasing goods and services. Following trusted advice usually leads to better outcomes for customers. Therefore, good digital word-of-mouth can provide better outcomes for businesses than marketing campaigns.

We have adapted to using social media for giving and receiving opinions,reviews,and advice.

Let's take a look at why digital word-of-mouth is so powerful:

• People love sharing
• People seek online advice
• People trust other people
• People love Social media engagement - Likes,shares,comments and followers
• Recommendations are easily shared on social media platforms

This course will benefit you by teaching you how to elicit social media engagement. You will learn how digital word-of-mouth can help promote your business by encouraging others to share information about your business and thereby better attract your target audience.

Let's learn!