In the excellent video above, Neil Patel provides vital tips on marketing a business through social media. Because this is such an important part of marketing your business in the digital age, it's worth taking another read of what you have just learned:
You know you need to be on social media. YouTube, Facebook, Twitter, Instagram. Some of the most popular sites out there on the web. Even Snapchat, though Instagram is crushing it, is still doing really well. They have over a hundred million active users daily. But as a beginner, all of this is overwhelming and complicated. So how do you start?
Tip #1
The first thing you need to do is pick the right social network. Yes, there's a lot of them. Whether it's Facebook, whether it's LinkedIn, whether it's Twitter, it's up to you which network you want to be on. You could be on all of them but if you're in all of them you're not going to spend enough time to make these profiles amazing.Tip #2
But now that you have a right one, the second thing you need to do is start creating content. Yes, you're like “hey I have no friends, I have no followingâ€. It doesn't matter, no one's going to follow if you don't have any content. So start creating content. That starts off with completing your profile.Tip #3
Now that you're creating content, the next thing you need to do is build a connection. And you need to build a connection with people; it's a social network. Just because you're on a computer doesn't mean you're not connecting with humans. So make sure you're friending all the people that you know, following them. You're engaging, you're building connections.Tip #4
And the last tip is don't go for follower count. It's all about having valuable connections, personal ones. Because if your first 100 fans or followers aren't that engaged with you, all these social networks have it in their algorithms where they're looking at a percentage of engagement.Summary
- Pick the right social network
- Create content
- Build connections
- Don't go for follower count