Hi!
Now we are going to learn about E-Marketing .
Let's get right to it!
Here's how we define e-Marketing.
It is the cynical, iterative process that manages tourism in the digital age and an
important element of an e-Tourism Action Plan.
We already learned in e-Tourism that e-Marketing, digital marketing and internet
marketing are connected.
What sets e-Marketing apart from the rest is that it uses a relationship focused
approach.
An e-Marketing strategy uses social media platforms to target audiences and build
relationships that are measured in reach and engagement.
One beneficial aspect of e-Marketing is that all engagement is measurable and content
can be adjusted to what works for you.
Now that we have an understanding about e-Marketing, we'll be able to use them in our
business with ease.
Let's learn more!
Here we go.