E-Marketing - Chapters
Owned media: websites
Owned media: Social channels
Owned media: Google My Business
Earned media
Paid media
Monitoring and evaluation
Assignments

E-Marketing

Advertising with PPC


PPC or Pay per Click is a form of advertising on Google, Facebook, Instagram and other platforms. You place a text advertisement on Google Search, or an image advertisement on Facebook or Instagram, and you pay a set amount each time a visitor clicks on your advertisement.

Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising (e.g. Google Ads) is one of the most popular forms of PPC. Other forms are sponsored and boosted posts on Facebook and Instagram.

Here are the advantages of using PPC:



It's important to decide which platform is best for your business. Try variations and see which works best for you.

Note that Facebook ads also refers to Instagram ads.



Also see: What are Search Ads?

Create Facebook or Instagram ads

Go to https://www.facebook.com/business/learn/Facebook-ads-basics to learn how to place your Facebook or instagram advertisements.

You'll need to:
  1. Choose your objective - your reason for running the ad.
  2. Select your audience - such as age, gender, location.
  3. Decide where to run your ad - Facebook, Instagram, Messenger, etc.
  4. Set your budget - enter your daily or total budget, and the time period during which you want your ads to run.
  5. Pick a format - photo or video.
  6. Place your order.
  7. Measure and manage your ad - track the performance.

Create Google Ads

Follow this Guide to Google Ads to learn how to setup your advertisement.

You'll need to:
  1. Create a Google Ads account
  2. Pick your goal.
  3. Create effective ads.
  4. Set you bid strategy and budget.
  5. Add extensions.
  6. Stay engaged.

Summary

  • PPC or Pay per Click is a form of advertising on Google, Facebook, Instagram and other platforms. You place a text advertisement on Google Search, or an image advertisement on Facebook or Instagram, and you pay a set amount each time a visitor clicks on your advertisement.
  • A great benefit of PPC is that it allows you to set and manage your budget.
  • Facebook and Instagram are best for brand awareness and creating leads (contacts), while Google Ads are best for sale of specific products or services.