E-Marketing

Hello there!
A website is important for our business, this helps us reach out to customers with our Branding.
Let's get an Introduction To Websites today!

Before we begin, here's a few terms to keep in mind :

• Website
• Web page
• Post
• Portfolio
• Domain name
• Web host

These are elements of a website :

• Homepage
• Header
• Navigation menu
• Footer

Let's take a look at the reasons we need a website :

1. It's the first point of contact
2. Available 24/7
3. Cost effective
4. Ability to include all necessary information

These are the questions we need to answer before building a website :

1. What is the website's goal?
2. Who is the target audience?
3. What do we need customers to do when they visit the website?

To develop a website there are several stages.
First we need web hosting and a domain name for your business

What's web hosting ?
Web hosting is the space on the internet occupied by a website.
This is done through a web hosting company providing a space for website files or information while connecting a visitor's device to send the files.

Next, let's see about Domain and Website.

A Domain, also called a website address, this can be used for websites and company emails.
Domains can be obtained through a website host.
Keep in mind that registering a domain does not automatically create a website.
A website needs to be built and then hosted to be found on the internet.

What is a host?
Website hosts are companies that house, serve and maintain website files.

How do we pick a domain name?

A domain name is the first and an important element to a business's online identity.
This is why it should be short, easily spelled and should not include numbers.
Including a city, state or region for local businesses helps customers easily locate a website.

There are a variety of web hosting platforms, each with its own advantages and disadvantages;

• Wordpress
• Sitebuilders
• HTML and CSS
• Free web hosting

Wordpress is used by 30% of websites today, due to its flexibility and zero cost. Here are the steps to building a Wordpress site.

1. Pick a website name
2. Get web hosting
3. Install Wordpress
4. Install a new theme and plugins
5. Customise the content

Now let's take a look at how we can build a website on Sitebuilder.

1. Search Wix.com and Sign Up
2. Pick a type of website
3. Select Wix ADI to start. Content can be edited through Wix Editor
4. Select a design
5. Create other website elements
6. Connect the website to a domain

That's it!
In this course, we will learn more details on websites and how to use them to suit our
business's needs.
Are you ready to learn?
Here we go!